Asia TV Advertising Coalition

ATAC is an alliance of broadcasters dedicated to generating new advertising revenue streams for subscription television, now accessed by 326 million homes across Asia Pacific. Working together with media planners and clients, ATAC aims to make subscription TV advertising in Asia more targeted and accountable.

ATAC can help you make more informed media decisions. Click here for more information.

Subscription TV Updates

CNBC strikes partnership for Korean launchKorea - CNBC has struck a partnership with Seoul Broadcasting System to launch a 24-hour Korean new service from January next year. SBS is the only private nationwide terrestrial broadcasting company ...StarHub adds new channels from FoxSingapore - StarHub TV together with Fox International Channels has launched three new channels namely Fox, tvN, and Nat Geo Music. These three channels will initially be made available free to all ...

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Features

Global Review

As one of CASBAA’s partners in the business of media intelligence, SNL Kagan integrates online research, data and projections in real time for the media and communications industry. Detailed news, forecasts and financial data are available through SNL’s Web and Excel-based platforms.

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The Future of Advertising in a Digital World

Digital storage, processing power and bandwidth. These are the technologies powering the digital revolution. All have advanced in leaps and bounds over the last few decades, getting faster, better and cheaper.

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Stakeholders