Asia TV Advertising Coalition

ATAC is an alliance of broadcasters dedicated to generating new advertising revenue streams for subscription television, now accessed by 326 million homes across Asia Pacific. Working together with media planners and clients, ATAC aims to make subscription TV advertising in Asia more targeted and accountable.

ATAC can help you make more informed media decisions. Click here for more information.

Subscription TV Updates

National Geographic goes mobileHong Kong – National Geographic has partnered with Blackberry designer and manufacturer Research in Motion to launch an application for Blackberry users in Hong Kong and Australia. The application ...Converging on the futureConverging On The Future Coming off a year that saw a sharp downturn in ad revenues fueled by the global economic crisis, multichannel providers are counting on long-discussed converged technologies ...

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Features

Global Review

As one of CASBAA’s partners in the business of media intelligence, SNL Kagan integrates online research, data and projections in real time for the media and communications industry. Detailed news, forecasts and financial data are available through SNL’s Web and Excel-based platforms.

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The Future of Advertising in a Digital World

Digital storage, processing power and bandwidth. These are the technologies powering the digital revolution. All have advanced in leaps and bounds over the last few decades, getting faster, better and cheaper.

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