Asia TV Advertising Coalition

ATAC is an alliance of broadcasters dedicated to generating new advertising revenue streams for subscription television, now accessed by 326 million homes across Asia Pacific. Working together with media planners and clients, ATAC aims to make subscription TV advertising in Asia more targeted and accountable.

ATAC can help you make more informed media decisions. Click here for more information.

Subscription TV Updates

Universal Networks International appoints Christopher J. Williams as Vice President, Sales and Commercial Operations Asia Pacific22 February 2010, Singapore - Universal Networks International (UNI) announced the appointment of Christopher J. Williams to the newly created position of Vice President, Sales and Commercial ...China's Ad Spending Hits $120 BillionAdvertising spending in China jumped 19 percent to approximately $120 billion in 2009 based on current exchange rates. China is now projected to become the fourth-largest global ad market in 2010. So ...Record Performance of Biggest Loser AsiaMonday, 8 February 2010, Singapore - Hallmark Channel is the #1 Astro English Channel in Malaysia during The Biggest Loser Asia’s timeslot as of the latest episode broadcast on Tuesday, 2 February ...

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Features

Global Review

As one of CASBAA’s partners in the business of media intelligence, SNL Kagan integrates online research, data and projections in real time for the media and communications industry. Detailed news, forecasts and financial data are available through SNL’s Web and Excel-based platforms.

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The Future of Advertising in a Digital World

Digital storage, processing power and bandwidth. These are the technologies powering the digital revolution. All have advanced in leaps and bounds over the last few decades, getting faster, better and cheaper.

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