Fox: Second-screen apps are 'here to stay'

Fox Networks has been experimenting with second-screen apps for more than a year, and the company's conclusion from its work in the space is that second-screen apps are not a passing trend.

"We're all convinced that second screen is here to stay," said Sherry Brennan, senior vice president of sales strategy and development for Fox Networks. "The question is, what do you do on second screens? What do consumers want there? That's what's evolving."

Fox has worked on a range of second-screen initiatives with the goal of more firmly tying TV viewers to the content they're watching. Fox's apps, which are primarily available on tablets and are offered through the "Fox Now" brand, generally provide information about a TV program, and in some cases can be synchronized with the program in order to provide context or details not available through the TV screen.