Digitisation to propel pay TV revenue growth in Asia Pacific: Study

The cable TV digitisation in India and other Asian countries will drive pay TV revenues in Asia Pacific which are expected to reach $43.9 billion in 2018 from $33.86 billion in 2013, according to Digital TV Asia Pacific report.

Digital cable television will comprise the largest chunk of the overall pay TV revenue pie. It is expected to grow from $12.42 billion in 2013 to $23.16 billion. Direct-to-Home (DTH) will be the second pay TV revenue contributor by 2018 with an estimated $11.6 billion in revenues, up from $8.5 billion in 2013.

Both digital cable TV and DTH will grow even as analogue cable TV revenue will shrink from $8.9 billion currently to to $1.83 billion as cable TV digitisation gains momentum. IPTV revenues during the same period are expected to reach $7.17 billion in 2018 from $4.01 billion.