BRICs drive adspend growth

Global advertising spend is forecast to rise by 3% in 2013, with Brazil, Russia, India and China growing at a significantly faster rate, according to Warc's latest International Ad Forecast.

While the rate of growth will slow this year after receiving a short-term stimulus from the Olympic Games and US presidential election in 2012, it should reach 5.4% at current prices in 2014 as the economic outlook improves.

When factoring in inflation, forecast growth drops to 0.6% this year and 2.4% next year.

The International Ad Forecast is based on 12 major markets, including Brazil, China, France, Germany, India, Italy, Japan, Russia, UK and US. It covers television, newspapers, magazines, internet (including mobile), outdoor, radio and cinema.

Russia is predicted to record the biggest increase in adspend, up by 12.4% at current prices, in 2013, followed by Brazil on 9.5%, China on 9.0% and India on 7.9%.

Europe presents a mixed picture, with 3.1% growth in the UK and 0.9% growth in Germany being offset by declines of -0.7% in France and -2.9% in Italy.