Social Media + Pop Culture = ?

The spread of social media has had a huge impact on pop culture, letting fans interact with creators and stars and give them instant feedback on what they like and what they don't.

To get an inside look at this new convergence, and the possibilities it holds, All Things Digital's Kara Swisher spoke with Anne Sweeney, co-chair of Disney Media Networks and president of Disney/ABC Television Group, and I. Marlene King, executive producer of the programs "Pretty Little Liars" and "Ravenswood."

Here are edited excerpts of the discussion.