7 broadcast networks to have monthly TAM TV ratings

Cacophony. There's been a lot of noise about what's been happening with TAM's TV ratings as of this week. Reports have been that several networks have started getting reported on a monthly basis and that TAM was responsible for taking this step.

The facts now. Four broadcast networks - Star India group, Network18 group, Zee Group, , and Sony Entertainment Television Network - and three news networks - BAG Network, The Times Television Network and NDTV group - have requested that ratings be reported on them on a monthly basis. TAM will continue to monitor and report on the rest of the broadcasters as it used to in the past with weekly reports.

Then, TAM says the entire reporting methodology will change to absolute numbers as against share percentages as was the practice earlier.This is being done only for those clients who have requested for it. Deals between broadcasters and advertisers will as a corollary be done on a cost per mille or thousand basis as against cost per rating point as is the practice now. read more http://www.indiantelevision.com/headlines/y2k13/july/july49.php