|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
 
|
|
|
|
Publicis-Omnicom Deal Sees Levy Oust Adland King Sorrell
The transatlantic tie-up of Publicis Groupe SA (PUB) and Omnicom Group Inc. (OMC) pushes the reigning king of adland, WPP Plc’s Martin Sorrell, into a spot he hasn’t been in in over four years: runner-up.
Publicis Chief Executive Officer Maurice Levy and Omnicom CEO John Wren toasted the unveiling of Publicis Omnicom Group with Ruinart champagne atop Publicis’s Paris headquarters yesterday, celebrating a merger due to unseat London-based WPP and its 68-year-old founder Sorrell, widely seen as the face and mouth of the industry.
“What will WPP say in a world where they’re not the biggest? A version of Omnicom agency DDB’s line: When you’re only No. 2, you try harder?” said Nick Jefferson, managing director at marketing and advertising company Gyro London. Sorrell “has worked hard to become the ‘go-to guy’ for advertisers, and for anyone who wants to know how advertisers are thinking and -- crucially -- spending.”
and
http://www.research-live.com/4010216.article
and http://www.worldscreen.com/articles/display/2013-7-29-omnicom-publicis