Report: Netflix Not Cannibalizing Traditional TV Viewing

TiVo Research and Analytics (TRA) has released findings from its new study that shows that subscribing to Netflix is not cannibalizing the amount of linear TV viewing in TiVo households.

TRA surveyed nearly 10,000 respondents who opted to have their set-top-box viewing info collected. The purpose was to evaluate opinions and behaviors regarding subscription-based OTT services and their original programming.

The report finds that there was no significant difference in the amount of traditional TV viewing between self-reported Netflix and non-Netflix households; both groups did not differ from the overall TV viewing population. http://www.worldscreen.com/articles/display/2013-7-29-usa-tivo-netflix