Young Americans less likely to subscribe to pay-TV
Young adult Americans living with their parents are more likely to subscribe to an online video service like Netflix or Hulu once they leave home than a traditional pay-television service. That is the conclusion of a report from TDG Research onLate Millenials: A study in media behaviour. Yet these people may grow up to become more like their parents than they imagine.
TDG surveyed 2,000 adult broadband users between the age of 18 and 24, half of them living at home with their parents. Of those living with their parents, 49% said they were highly inclined to sign up for an online video subscription service when they move out, compared to 31% who said they would subscribe to a traditional pay-television package.
Among those that were more neutral, 37% said they would sign up with an online service, while 44% said they would subscribe to traditional service. 14% said they were highly disinclined to sign up for an online service, compared to 25% who said that of a traditional pay-television offering.
“Much has been said about younger adults and the choices they may make about their home TV services once they leave their parents’ home” notes Michael Greeson, president and principal analyst for TDG. “Yet little research has been offered up to support the various hypotheses.” read more http://informitv.com/news/2013/08/19/youngamericansless/