Company Profile

In March 2005, the AGB Group and Nielsen Media Research International announced their joint venture that would offer television ratings under the AGB Nielsen Media Research brand name. The transaction merged all the AGB Group companies with the wholly owned TV ratings service of Nielsen Media Research, excluding the USA. In November 2008, the final 50% of AGB Nielsen was purchased thereby making the Nielsen Company the full shareholder of the Group.

It is the mission of the company to establish the common currency to be used by TV Broadcasters, Agencies and Advertisers, based upon a reliable, independent and transparent audience measurement system. AGB Nielsen Media Research currently manages more TAM panel households than any other international television audience ratings provider.

The Service We Offer - Television Audience Measurement (TAM)

TAM is the specialised branch of media research, dedicated to the quantifying (size) and the qualifying (characteristics) of this detailed TV audience information.

With the billions of dollars spent annually on TV programmes and commercials, reliable TV audience information is required to evaluate and maximise the effectiveness of this investment.Ratings - this is the percentage of a given population group consuming a medium at a particular moment.

These ratings, if reliable and valid, become the 'common currency' for the market's commercial airtime. Media planners and buyers evaluate the alternative programmes offered to best achieve their advertising goals, broadcasters evaluate the programme or stations popularity and how much to charge an advertisers for commercials during a programme or on a given channel. In those cases where the channels are funded wholly or partly by public license, they also provide accountability.

Key Contact

Sonya Ford, Global Communications Executive Manager
T: 41 91 960 9900
E: Sonya.ford@agbnielsen.com

Website

http://www.agbnielsen.com