Channel Profile
 Launched in 2004, Animax is Asia’s first youth brand specializing in the fastest growing youth entertainment genre - anime. Animax Asia’s programming strategy is to offer a dynamic line-up of the highest-rated, most popular anime programs including shows not seen outside Japan, as well as original productions, music, technology, gaming and youth lifestyle programs exclusive to Animax Asia.
In April 2009, Animax Asia made history as the world’s first TV network to offer a same-time-as-Japan simulcast anime series with Tears To Tiara. Animax also concluded same-week telecast deals for 2009's two blockbuster animes, Fullmetal Alchemist Brotherhood and InuYasha – The Final Act.
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Distribution in Asia-Pacific 40 million viewers from 23 million households across 20 countries in Asia.
Advertising OpportunitiesThe digital natives in Asia – trendsetting, image-conscious, tech-savvy youth and young adults; core target audience of 15-24 years old. Major Advertisers
A diverse range of programs to associate with, from action/adventure, sports, comedy, sci-fi, fantasy and youth lifestyle, to interactive branded entertainment opportunities in both long and short form, across multiple media and platforms. For example, Animax original animation production, LaMB, offered opportunities for integration within the on-air feature as well as in on-line games, web manga, mobisodes, mobile graphic novels and mobile games.
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