Channel Profile
 Launched in 1997, AXN is the leading English general entertainment destination in Asia, delivering top rated series, blockbuster features, adventure-reality and first-run lifestyle sports programs, as well as dynamic original productions, to provide viewers with an unparalleled entertainment experience to get stuck in! AXN Asia is the first of a growing international network of AXN channels that can be seen in 60 countries.
Audience Profile
AXN’s core audience comprises upscale and affluent adults 18-44 years old. AXN Asia attracted over 107 million viewers in 2008, averaging 47 million viewers every month.
Source: AGB NMR Taiwan, Malaysia, Philippines, TNS Singapore, TAM India and CSM Hong Kong
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Advertising Opportunities
Advertisers can be associated with the latest, top rated programs from the U.S. such as the CSI franchise, House, Leverage and The Amazing Race. Original productions such as award-winning The Amazing Race Asia, eBUZZ, The Duke, Sony Style and Cyril: Simply Magic, as well as consumer events like AXN B!G Challenge, are effective vehicles for sponsor integration, with added opportunities for on-ground and online extensions.
Major Advertisers
Sony, Nokia, Motorola, LG, Samsung,Canon, Caltex, Standard Chartered Bank, Korea Tourism Organization, Hong Kong Tourism Board
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