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SKY is New Zealand's pre-eminent subscription television company and continues to be one of the fastest growing subscription TV networks in the world. At the end of 2009 SKY has over 770 thousand subscribers and is now in around 50% of New Zealand TV homes.
New Zealand
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Actual
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%
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Population
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4,321,000
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|
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Total Homes
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1,618,600
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|
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Household Size
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2.7
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|
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TV Homes
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1,586,228
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98
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Multichannel Homes
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779,002
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49
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Internet Users
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3,360,000
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78
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Source: CASBAA, SNL Kagan, SKY, Internet World Statistics (as of September 2009)
The SKY platform accounts for 100% of subscription TV users, and TVNZ has recently announced that its two formerly free-view exclusive channels, 6 and 7, will now be available to SKY subscribers, along with HD versions of TV One and TV2. According to AGB NMR, share of viewing in the first half of 2009 hit the 50% mark for people in multichannel homes. Sky broadcasts 24 channels that carry advertising including the FTA channel ‘Prime’.
Terrestrial broadcasters are gradually losing viewers to the SKY network’s subscription TV platform. TVNZ has been worst affected, dropping from 63.5% in 2002 to 51.9% in 2008. There are 60 channels available and, in 2008, television viewing habits hit an all-time average high: three hours and eight minutes a day, up 8.6% on the year before.
In 2008, total television advertising turnover in New Zealand dropped just over 1% to US$1.33 billion. Radio lost US$3.5 million and newspapers, while still the top earner overall, lost US$38.2 million.
AGB NMR has provided television audience measurement services to the New Zealand broadcasting and advertising industries on a continuous basis since the introduction of competitive television broadcasting in 1975. A nationally representative panel sample of 500 homes is equipped with people meters.
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