Company ProfileGallup Pakistan is the pioneer of media research in the country. It has an impeccable 25 years' track record of assisting the business community with media research services ranging from periodic large scale survey based snapshot media reports through advertising expenditure tracking to continuous panel based Television Audience Measurement (TAM).
Media ServicesThe first Gallup Pakistan media report came out in 1981 with a TV Barometer providing TV Ratings by time slot and programs for a snapshot week. More surveys and reports followed subsequently from 1984 through 2009. The latest survey done during end 2008 has shown some remarkable developments in TV viewership in the country.
The Advertising expenditure tracking services were introduced in 1990 for the TV media. In 1997 Print media was also included in the service. Currently Gallup Pakistan is the only source in the country providing syndicated Adex services for both the TV and Print media.
In the field of TAM, Gallup is the only company that has experimented with TV Ratings in the country since 1981 and maintained a full diary based service since 1994. In the ensuing years Gallup has demonstrated its ability to grow and adapt to the country’s dramatically changing media market needs. Firstly it expanded its initially urban panel to the national level and also introduced an international ratings analysis software. Later it took the initiative to launch the first peoplemeter test panel in the country’s largest metropolitan city of Karachi.
Among the key strengths of Gallup Pakistan are its three full service offices in the three metro cities of the country, Gallup’s own stable network of field offices in 18 strategic cities covering the entire country that implies it does not subcontract fieldwork and a sound human resource base comprising the largest team of senior and experienced executives.
Apart from media research, Gallup Pakistan’s research services portfolio includes qualitative and quantitative customized market research and social and opinion surveys and polls where it enjoys leadership position in the industry.
Website www.gallup.com.pk
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