February 23, 2010
Universal Networks International appoints Christopher J. Williams as Vice President, Sales and Commercial Operations Asia Pacific
Universal Networks
22 February 2010, Singapore - Universal Networks International (UNI) announced the appointment of Christopher J. Williams to the newly created position of Vice President, Sales and Commercial ...
February 12, 2010
China's Ad Spending Hits $120 Billion
Adweek
Advertising spending in China jumped 19 percent to approximately $120 billion in 2009 based on current exchange rates. China is now projected to become the fourth-largest global ad market in 2010. So ...
February 9, 2010
Record Performance of Biggest Loser Asia
Hallmark Channel
Monday, 8 February 2010, Singapore - Hallmark Channel is the #1 Astro English Channel in Malaysia during The Biggest Loser Asia’s timeslot as of the latest episode broadcast on Tuesday, 2 February ...
January 28, 2010
CNBC strikes partnership for Korean launch
Marketing-Interactive
Korea - CNBC has struck a partnership with Seoul Broadcasting System to launch a 24-hour Korean new service from January next year. SBS is the only private nationwide terrestrial broadcasting company ...
January 28, 2010
StarHub adds new channels from Fox
Marketing-Interactive
Singapore - StarHub TV together with Fox International Channels has launched three new channels namely Fox, tvN, and Nat Geo Music. These three channels will initially be made available free to all ...
January 12, 2010
Broadcasters urged to maximise VOD ads
Digital Spy
Broadcasters urged to maximise VOD ads PricewaterhouseCoopers (PwC) has warned broadcasters to maximise advertising around their video on-demand content or risk losing millions in annual revenues. ...
January 6, 2010
Commercial Manipulation: This Technology And That
Mediapost
Commercial Manipulation: This Technology And That Advanced TV advertising solutionist BlackArrow has deployed its dynamic ad insertion applications for video on demand content in Comcast's ...
January 5, 2010
Converging on the future
Multichannel News, January 4th 2010
Converging On The Future Coming off a year that saw a sharp downturn in ad revenues fueled by the global economic crisis, multichannel providers are counting on long-discussed converged technologies ...
December 8, 2009
Cartier, Gucci among top luxury brands in China
Data sourced from China Daily; additional content by Warc staff, 08 December 2009
Cartier, Gucci among top luxury brands in China BEIJING: Cartier, Gucci and Mercedes-Benz are among the luxury brands most favoured by wealthy consumers in China, who continue to prefer foreign goods ...
December 8, 2009
Zenith forecasts point to a stronger year ahead
Source: Marketing Magazine
Forecasts point to a stronger year ahead Hong Kong - After the worst decline in ad expenditure in decades ZenithOptimedia has raised its outlook for 2010 global advertising expenditure for the first ...
December 8, 2009
India set for further adspend growth
Data sourced from ASSOCHAM; additional content by Warc staff, 08 December 2009
NEW DELHI: Advertising expenditure levels will continue to rise in India over the next five years, with online set to be among the main drivers of this trend, according to a new forecast.
The ...
November 11, 2009
Dentsu posts 17.2% decline in revenue
Data sourced from Dentsu; additional content by Warc staff, 11 November 2009
TOKYO: Dentsu, the marketing services conglomerate, posted a 17.2% decline in revenues, to ¥785.86 billion ($8.7bn; €5.9bn; £5.2bn), over the six months to September, as the financial crisis ...
November 10, 2009
India FMCG Firms Boost Advertising Spend
Data sourced from Hindu Business Line; additional content by Warc staff, 10 November 2009
NEW DELHI: Most of India's biggest FMCG companies substantially increased their advertising expenditure over the last two quarters, a trend which is contributing to continued sales growth in the ...
November 9, 2009
FOX Goes Local in Asia
Data sourced from Reuters; additional content by WARC staff, 09 November 2009
HONG KONG: Local competition for Asian viewers is prompting a 'localisation' drive at the News Corporation-owned Fox International, it has been reported. Viewer demand and the proliferation of ...
November 6, 2009
CASBAA Bridges Digital Divide
Data sourced from MediaAsia; additional content by WARC staff, 06 November 2009
HONG KONG: Agencies must address "an apparent lack of consumer trust in digital advertising" in order to capitalise on the new technology's long-term potential, the CASBAA conference heard yesterday. ...
November 6, 2009
News Corp and WPP Strike Deal
Data sourced from WARC, 06 November 2009
NEW YORK: News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been ...
October 30, 2009
ADSPEND CONTINUES TO RISE IN ASIA PACIFIC
Data sourced from The Nielsen Company; additional content by Warc staff, 23 October 2009
HONG KONG: Advertising expenditure levels through television, newspapers and magazines in Asia Pacific rose by 11% in the second quarter of this year, to $29.96 billion (€19.99bn; £18.10bn), ...
October 30, 2009
Coke,Reckitt among top Indian Advertisers
Data sourced from AdEx; additional content by Warc staff, 29 October 2009
NEW DELHI: Coca-Cola, Reckitt Benckiser and Cadbury are among the marketers which have recorded the strongest advertising presence on television in India during 2009 to date, AdEx India, the research ...
October 30, 2009
INDIA FMCG MARKET SET FOR FURTHER GROWTH
Data sourced from ASSOCHAM; additional content by Warc staff, 26 October 2009
NEW DELHI: The FMCG sector in India could enjoy growth of up to 20% in the next quarter, a new forecast from the Associated Chambers of Commerce and Industry of India predicts.
Estimates from ...
October 30, 2009
ADVERTISING REGULATIONS CHANGING IN INDIA
Data sourced from Economic Times; additional content by Warc staff, 28 October 2009
NEW DELHI: Food and beverage companies in India will be subject to a new set of regulations from the start of next year, as the country's government aims to tighten the rules regarding the health ...
October 30, 2009
Hong Kong and South Korea lead global rise in consumer confidence
Media Magazine by Asiya Bakht 28-Oct-09, 12:58
GLOBAL - The world is emerging from the economic crisis, and with it, global consumer confidence is rebounding, according to the latest edition of the Nielsen Global Consumer Confidence Index. ...
October 30, 2009
CONSUMER CONFIDENCE LEVELS MIXED IN ASIA
Data sourced from Insight Asia; additional content by Warc staff, 28 October 2009
CONSUMER CONFIDENCE LEVELS MIXED IN ASIA
SINGAPORE: Consumer confidence levels in Asia are fluctuating at present, with knock-on implications for future purchase behaviour in the region, a survey ...