StarHub to Launch New Sports Channels

StarHub Digital Cable will roll out two new sports channels in Singapore, with the 24-hour cricket channel Neo Sports due to launch September 26, and the Golf Channel on October 16.

Neo Sports will feature all home matches by the Indian and Bangladesh cricket teams, as well as Indian domestic tournaments. The channel will also showcase various cricket-related programming including interviews with top cricketers and analyses. The programming on Neo Sports will complement StarHub’s current cricket offering, Cricket Channel, which offers international “live” cricket matches by the International Cricket Council (ICC), and home matches by the Australia and England cricket teams. Neo Sports will be bundled with the Cricket Channel, to form the new Cricket Group with a monthly subscription of S$30. From now till end March 2008, customers can enjoy the Cricket Group at a discounted price of S$25 monthly.

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