India can become largest pay TV market in the world: Chandra
During his keynote at Mipcom today, Zee Group CMD Subhash Chandra asserted that India had the potential to become the largest pay television market in the world.
However, Chandra remained steadfast that while newer distribution avenues would eat into the dominant share that cable enjoyed in Indian television households, that was not to imply that platforms like direct-to-home (DTH) would take over.
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