Viacom, Microsoft in Content, Ad Partnership
Viacom and Microsoft Corporation have entered into a strategic alliance, estimated to have a base value of about $500 million, to collaborate on advertising, content distribution, event promotions and games over the next several years.
Microsoft will license, on a non-exclusive basis, long and short-form television and theatrical content from across Viacom’s cable network and motion picture businesses for use on Microsoft properties such as MSN and Xbox 360. In addition, Microsoft’s Atlas division will become the ad server for Viacom’s U.S. websites and Microsoft will have the exclusive right to sell remnant display advertising inventory on those sites. Microsoft will also buy advertising on Viacom broadcast and online networks over a five-year period and the companies will work together on promotions and sponsorships for MTV Networks and BET Networks award shows. Viacom will also work on opportunities to become a preferred publishing partner across Microsoft’s casual gaming platforms.
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