StarHub adds new channels from Fox

Singapore - StarHub TV together with Fox International Channels has launched three new channels namely Fox, tvN, and Nat Geo Music.

These three channels will initially be made available free to all StarHub TV subscribers via respective channels for a month, starting 1 February 2010.

"We constantly aim to bring added value to our customers by offering them a wide variety of branded channels, and strengthening our highly acclaimed content from all over the world," Ong Bee Lian, StarHub's vice president of home solutions, said.

Additionally, wildlife channel Nat Geo Wild will be reoffered as part of StarHub's basic education group offerings.

The move comes months after Fox international Channels launched a global advertising sales house called Fox One Stop Media to provide advertisers with more flexibility to buy its media across platform.

"Fox, tvN and Nat Geo Music builds further on our commitment to deliver more choices and quality entertainment to audiences in Singapore. We are also excited with having Nat Geo Wild available to basic education group subscribers as it will enable a wider audience to experience the wonders of the natural world in a manner only National Geographic can showcase," Avinash Himatsinghani, senior vice president and general manager, SE Asia, Fox International Channels, said.

http://www.marketing-interactive.com/news/17510