Economist debuts mobile TV adverts
The Economist has become the first advertiser to sign up with SmarTone-Vodafone’s new FoneTV service, developing a 15-second spot which will run across BBC World’s regular pay-TV platform in conjunction with the mobile operator’s News Channels platform on mobile.
The copy-led TVC, which was developed by OgilvyOne Hong Kong, focuses on The Economist’s special India and China technology special report, and is expected to be viewed across BBC World...
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