Channel Profile

Channel ProfileThe bouquet of pan-regional Chinese-language channels includes leading general entertainment channels XING KONG from mainland China and STAR CHINESE CHANNEL from Taiwan; STAR CHINESE MOVIES, which features Chinese blockbusters from the top Hong Kong studios; and STAR CHINESE MOVIES 2, which showcases titles from Hong Kong’s golden age of cinema.

Distribution in Asia-Pacific

Greater China and Southeast Asia

Audience Profile

XING KONG: Upscale adults and families
STAR CHINESE CHANNEL: Adults and families
STAR CHINESE MOVIES 1&2: Upscale adults and young adults

Advertising Opportunities

Spots and sponsorship opportunities for high-rated Chinese-language programs

Major Advertisers

Leading brands from consumer electronics, automotive and other sectors

Key Contacts

Website

Jonathan Ellis, Senior Vice President, Revenue & Partnerships
T: +852 2621 8888
E: Jonathan.Ellis@startv.com

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Hong Kong

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