2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly Global AdView Pulse report. A strong third quarter, which saw growth of 4.3 percent,...

A leading marketing intelligence firm has downgraded its prediction for ad spend in Australia this year. ...

Lack of awareness of TV Everywhere services and reluctance to pay for content remain significant hurdles for the successful monetisation of such services, NAB Show attendees heard yesterday. ...

Online content providers are experiencing a reality check with two-thirds of media companies anticipating the end of ‘free for all’ content according to global pricing and marketing consultancy Simon-Kucher & Partners. ...

Two-timing the TV has been going on for years - from getting up during the adverts to make a cup of tea, to grannies doing their knitting during an episode of Corrie. And now, advertising brands have mobiles and tablets to contend with as well. However,...

A new report by Parks Associates shows that almost 80% of US Smart TV owners regularly use apps on their devices. ...

Viewers are not commonly using apps designed to enhance second-screen engagement with TV, like Viggle and Zeebox, according to a new study by NPD Group. ...

The over-the-top video market worldwide hit revenues of $8 billion in 2012, a 60-percent-plus gain, according to new findings by ABI Research.   The three largest markets, North America, Europe and the Asia Pacific, saw OTT revenues gain by more t...

In 2012 global ad spend increased 3.2% year-on-year to reach $557bn, according to Nielsen’s quarterly Global AdView Pulse report. ...

Global advertising spend is forecast to rise by 3% in 2013, with Brazil, Russia, India and China growing at a significantly faster rate, according to Warc's latest International Ad Forecast.While the rate of growth will slow this year after receiving a...